The second new ribbon released on 13 January 2010 is FarmVille Ribbon "Cat Lady".
The only way to get "Cat Lady" ribbons is to brush cats of different color.
Yellow Ribbon: Brush 5 Cats to get 50 XP and 1000 Coins.
White Ribbon: Brush 50 Cats to get 100 XP and 2500 Coins.
Red Ribbon: Brush 100 Cats to get 250 XP and 5000 Coins.
Blue Ribbon: Brush 250 Cats to get 1000 XP and 10,000 Coins.
Useful FarmVille Tip: Get more cats on your farm and brush them as often as possible.